The Blog of an Entrepreneur

Posts Tagged ‘media’

My stolen motorbike and Twitter

It has been a couple of months since my last blog post, and mainly down to time constraints and also the only things I could think of blogging about in my life were commercially sensitive. Bad excuse I know, but then this happened to me…

This is my stolen Yamaha R1 taken a couple of months before it was stolen from outside my office on Moulton Park, Northampton

This is a picture of my stolen Yamaha R1 taken a couple of months before it was stolen from outside my office on Moulton Park, Northampton

Tuesday 15th September was my birthday, and for a treat I thought I’d take my pride and joy to work. My motorbike that I’d worked my nuts off for and bought as a birthday present to myself 5 years ago. When I’d managed to clear the 3 credit cards and bank loans I’d ran up starting Quick Formations. I always enjoy riding my bike, the freedom it gives you away from ringing phones, and being such a symbolic purchase has high sentimental value to me.

This post is partly to let as many people know what happened as possible, in case anyone saw the bike being transported, but also the speed in which the message spread through Twitter absolutely amazed me. That in itself demonstrated to me the power of using Twitter to send out an urgent or immediate message.

At 12:50pm on Tuesday 15th September a tatty looking grey Transit type van reversed up a kerb onto a central decorative area of our car park where my bike was parked. In broad view of 20 offices mind, in front of two witnesses who were in the car park at the time. The van registration was S425 UOF, and appeared to have a roof rack and possibly 3x pipes on its roof.

Two men got out of the van, one wearing black motorcycle leathers and a dark blue or possibly black crash helmet. The other was wearing blue jeans, white trainers, and a white sweater or jumper with blue horizontal stripes. This man had brown hair but quickly put on a blue cap. They both appeared of stocky build and around 5ft 10″ to 6ft tall. They went round ot the back of the van, picked up my bike which isn’t light, and put it in the back of the van. The one in leathers jumped in the back with the bike, the other shut the van doors and drove the van away at speed.

The police were notified within 5 minutes and managed to track the van through surveilance camera’s and ANPR camera’s. The van was found within about 45 minutes.

Where Twitter came in is that I posted the following message on Twitter;

“My m/bike just stolen 10 mins ago, blue R1. Thrown in battered grey transit reg S425 UOF in Moulton Park , Northampton Please RT” – you can view it here.

Within minutes the message had been ReTweeted countless times, the message had been posted on biker forums around the UK, the local paper had picked up on it and posted a story here, other business owners I know around Northampton had started emailing messages to each other spreading the news. Telling everyone to keep an eye out for my bike. Within an hour of my bike being stolen social media had spread the news as far afield as Newcastle and as far south as Cornwall. Just searching on Google already shows how far the message has travelled, and that is what websites Google has crawled already.

One last thing I am hoping is to find my bike before it is destroyed by those who stole it, and sold off for spare parts or smashed up. They wont be able to sell it on the open market easily as every component is tagged and marked with MagicWater, so I dread to think what could happen to my pride and joy. So I am hoping if anyone around the Northampton area saw a blue sports motorbike being delivered by some men matching the above description, please call the police on 03000 111222. This delivery would have happened some time between 1pm and 2pm on Tuesday 15th September. It could have been to a house, a lockup, a warehouse. This location would be within an hours drive from Moulton Park Office Village, Northampton. My bike was parked alongside the tree in the centre raised area you will see on that satellite picture.

I am a big fan of social networking, always have been, but the support from everyone else helping spread the message so quickly after my bike being stolen is heart warming. I keep saying it on Twitter, but again, Thank You.

I hope this blog post goes a step closer to me getting my bike back. I know the insurance money could get me another, but it won’t be “My Bike”.

Are we heading into a recession, or is it Mind Games?

My wife made a fantastic observation at the weekend which to a degree can summarise much of what is happening in the media about the Credit Crunch we are experiencing at the moment, and I think this has a lot to account for with the downturn in the economy.

Her Father is widower on a fixed insurance income and pension. He is not employed, so not likely to get made redundant and has no mortgage. What I want to demonstrate is that he is one the least likely to be affected by a downturn in the economy than anyone.

The bad press and media coverage of the Credit Crunch has worried him, so he has started cutting his spending. When he goes shopping he has stopped buying the extra’s he would normally purchase and is only buying essentials, and when he puts petrol in his car he no longer fills up but only puts a tenner or so in at a time. He is cutting his spending in fear of the economy downturn, despite this downturn having very little overall effect on his personal finances.

All that my Father-in-Law is inadvertantly causing is a reduction in consumer spending brought on by csaremungering of the press and media. By reducing his spending, he is reducing the income into the economy, who in turn are reporting reduced consumer spending to the media, who in turn are spreading doom and gloom stories to people like my Father-in-Law who then cut their spending fearing the worse. Do you see what is happening here? Now put that on a national scale, where hundreds of throusands of people around the nation are fearing the worse and cutting their expenditure into the economy, holding onto their pennies for a rainy day. Businesses then have to pull in purse strings and make redundancies to counter act the reduced spending, which then again leads to ever more bad media coverage of the economy.

Before anyone mentions the downturn in the property market, this was bound to happen. The property market could not sustain unrealistic property inflation which was pricing first time buyers out of the market and making it practically impossible for them to get onto the property ladder. For example, I purchased my first home (a 2-Bed Semi) for £43,000 and sold it 8 years later for over £160,000. How on earth can that be sustainable? The property market needed a reality check, and that is what I believe this now is. It is just a terrible shame that people have to suffer redundancies because of it.