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Deeper & Deeper in Debt

I have a very personal dislike of debt, or credit, depending on your perspective. Yet it is a very important part of business life, and when you are small business having your credit terms abused by many (often larger) customers you need debt to finance the credit your clients demand. So it comes as no surprise that the stories of banks withdrawing credit facilities sends fear through even the most hardened of entrepreneurs.

As someone who deals a lot in China, and hears a lot of stories about how much cash is sitting in China, I couldn’t help but wonder whether the western strategy of outsourcing work to the far east had a part to play in the lack of cash available this side of the world. My theory was based on the following thought process;

A UK business borrows money to finance their business, which is used to pay for manufacture in the Far East. Eventually the UK runs out of finance so demand for manufacture in the Far East drops driving them into recession (demand for their produce drops), yet they have a lot of cash in reserves. The UK Government in a drive to boost the economy borrows more money to from our already deep deficit getting the country deeper in debt, this debt is used to finance the banks debts, which in turn is used to finance the debt of business, with the theory of buying more (debt). Using debt to finance debt just doesn’t sound right, and I couldn’t help wondering whether a better strategy would be to encourage the eastern countries to buy from the west to help finance the west to start buying from the east again.

We all rely onb each other everywhere in this world in which we live, and the theory seemed to make sense.

So I put the questions to my local MP, Sally Keeble from Labour, and also to the Conservative candidate Mike Ellis. I must say Sally wasn’t keen to get involved in the conversation, cutting me short saying “the Chinese need to focus on their own problems” and the UK Government has a strategy in place to recover our economy. I wasn’t convinced, especially as she cut me short and asked for any other questions.

Michael Ellis took the time to give a more detailed response, albiet he obviously included a sales pitch for his party!

Your assessment of our position vis a vis low cost production from Asia these last few years is accurate. They have been producing lots of goods for us, most of which we, as both individuals and companies, have paid for with credit. This has resulted in large reserves for the Chinese government. So again your description is spot on. It is also true that most people feel the Chinese want to increase demand at home.

However, they are in as much of a bind as we and the Americans are, despite their large cash reserves. Our credit-fueled buying has allowed the Chinese to expand their capacity to meet our needs and this has resulted in more wealthy and middle class Chinese, but nowhere near enough to make up for the sudden drop in consumer demand we are now experiencing here – and that their factories are feeling as a result.

It takes a long time to build a stable consumer class, usually requiring a large middle class, and when combined with a Chinese culture that still understandably values saving I think they have a long way to go to build anything close to the internal demand needed to soak up the production capacity they have right now.

In fact they have kept their cash reserves in the USA and the UK mostly to ensure their currency remains relatively low in value compared to ours so as to keep the cost of their goods low – hoping we will continue to buy. This has provided an additional benefit to us in the West because their demand for government bonds keeps the interest rate low on our government debt, which again you rightly point out we are now creating lots more of…the CBI were just complaining about that today as you may have seen.

If the Chinese took all their cash home, our currency would weaken further than it has already, the cost of our government debt would soar, their currency would strengthen and their exports would get much more expensive to us, driving down demand from us for their goods and creating more unemployment and slower growth for them! We are in a sense all in this together in the most complicated way….

In short – it would be great if the Chinese had the capacity to create more demand internally, and I am sure they will over the coming decades, which one hopes will increase our share of exports. However, their using their cash reserves alone would likely make a small immediate impact and would have some rather scary immediate consequences for everyone.

So I do stand corrected in that where the Chinese Government are storing their cash reserves is actually helping our economy to a degree, and it does show someone in the running for a chair is definitely more willing to spend some time answering a potential voters questions. His response has also helped me understand some aspects of the economic environment that I didn’t realise.
Despite everything said though, I just find it extremely concerning how the government can get our country in so much debt, and before long we could find ourselves in the same situation as Canada on the verge of a whole country becoming Insolvent! (It’s also interesting that they can find billions to bail out the banks for their danm right wreckless management, yet unable to find millions for the NHS). This debt has to be paid for at some point, and the only way this going to work is be increased taxes and interest rates, so let us all sit back and wait for the big hikes in taxes to ultimately pay for the mistakes of the banks, and the money we the tax payers have ploughed into them.

Support The Young Enterprise Awards

YOUNG ENTERPRISE COMPANY PROGRAMME
In the Northampton/Daventry Area of Northamptonshire we have 9 schools running 11 companies for one academic year. The students or achievers as we like to call them, who run the companies, are aged between 15 to 18 years old. Each company is selling a varied range of products and this year they have been involved in very successful trade fairs.
Its competition time and these 14 companies will be attending a showcase evening hosted by the Northampton/Daventry Area Board at Grendon Hall, Grendon, Northamptonshire on Monday 30th March 2009. At this event the companies will be competing for prestigious awards in the following categories:-

  • Best Company
  • Runners Up x 2
  • Best Trade Stand
  • Best Sales/Marketing
  • Best Product/Service
  • Best Presentation

We are looking for companies like yours to be involved and to support and present one or more of the awards.
The costs are £500 for the Best Company and £250 for the remainder. In return we guarantee to include your company’s name on the relevant trophy, ask you to present at the event itself and include your company logo on the programme, the power point presentation which will be shown in front of all the attendees at the event and in our press releases.
Of course we understand that in these difficult times businesses are finding it difficult but these achievers are our future business men and women and we need to support them as much as we can, so please give this matter your serious consideration and try and support us if you can.
Young Enterprise is a registered charity and is non profit making organisation. If you would like to see more then visit the website www.young-enterprise.org.uk.

Alternatively please contact:
Robin Neighbour Development Manager Northamptonshire Tel 01832 270407
E mail robin.neighbour@yeem.org
Marion Gould Development Manager Northamptonshire Tel 07794 478931

E mail marion.gould@yeem.org

Should I adopt Guerilla Marketing?

Guerilla Marketing is a great term, and if done right a fantastic method of promotion for a business and/or product. The thing is, you need to be a certain type of character to do it properly, and this is something I’m not sure I’m that kind of person to undertake such a task.

I’ve been watching the actions of a fellow Entrepreneur and friend, Duane Jackson owner of Kashflow, with great interest. Someone I would categorise as a great guerilla marketeer, and the results he has achieved I admire.

Perhaps one of his most high profile onslaughts was his attack at the apparent Sage Security Holes in their new online accounting offering, which provided his firm with plenty of media interest from many professional media circles. To quote a term, you can’t buy the sort of publicity this blog entry provided Duane and his business, and he made sure he maximised every opportunity with it. This included sending out Twitter updates, and posts on various online business forums such as UK Business Forums. Making sure everyone he knew not only read the blog post, but were also talking about it. This social publicity is what led to the media interest, and subsequent promotion of his business.

Duane isn’t afraid to rock a few boats and upset a few people to achieve his end goal, which at the end of the day is promoting and growing his business. Even using articles that have no relevance on the face of them with his business at all, yet still generate a lot of conversation about him and his business. The one that actually trigered this blog post was about why are designers bad at business?

I cannot help but admire what Duane achieves with these marketing tactics, and I cannot help but consider the possible benefits of giving them ago myself.

Remembering Your Customer

I had an enxperience last week that made me think I need to write about that in my blog, after all it has been a long time since I wrote anything on here! Then, again this morning something happened that re-enforced my thought. These events, I was simply remembered, and it made me feel appreciated and important as a customer.

Everyone will tell you the Customer is King, the Customer is Important, and all these other phrases where business mentors and advisors tell business owners to look after their existing customers but how many really pay attention to this? Honestly? I’ll give you the examples of this and how they made me feel as a customer.

Last week my car was due a service, so I booked it into the Mercedes Benz Garage where I’d purchased it from and they told me how long they needed the car for before asking what dates would be best for me. Sounds simple enough, and at this stage I didn’t think much of it but the consideration continued when I arrived at the showroom. As I walked in the salesman who sold me the car came over, greeted me by name and asked how things were. Now I’m by no means a big customer for them, and it’s been about 6 months since I purchased my wife’s car but he remembered my name and that made me feel special.

Yet it continued, as I was booking my car in at the service desk the guy behind the counter asked me if I would like a drink. Simple, but again important.

To cut the rest of the story short, when I went to collect my car it had been cleaned. I again was offered a drink when I collected the car, and two days after I’d collected my car I received a phone call to check everything went well with the car service and ensuring I was happy with the service. I’m not saying theyr ran around pandering to my every whim, but they were polite and considerate. The whole experience would encourage me to recommend them friends and colleagues, I’d happily be a free salesperson for them, and isn’t this what every business needs?

So what reminded me this morning? Again simply being referred to by my name, as I arrived at the gym this morning still trying to wake up at 6am. I arrived in the reception and my gym has just been acquired by Nuffield Health, and a new gentleman I’ve never seen before greated me at the reception. I gave him my card, he swiped it, and obviously my name must have come up clearly on his computer screen. He then did the most simplest but important of things, he said “Good morning Richard”. He engaged with me by simply using my name.

An old employer of mine ensured the receptionist kept a log of how visitors had their tea or coffee, so the next time they visited she would make their drink exactly as they liked it, and without having to ask them a second time.

Going back to the Mercedes garage for a moment, I need to tell you something else about their customer service, and I’m not really trying to sell them to you :o ). When my wife and I visited the dealership to buy her car we had our two children with us, and two very young children get bored very easily. How did they ensure our children were entertained long enough to ensure they got the sale? They two unboxed a couple of toy cars from their display and gave them to the children to play with on the showroom floor, before the salesman engaged with us he ensured our children were happy. Now I knew right away his reasoning was to ensure he had our undivided attention to get the sale but I didn’t care, he was ensuring my children were happy and that made me happy, and I bought my second car from him in the space of as many months.

I guess my thought for on the last paragraph is, what is important to your customer? For me in that situation it was my children, do you know what is important to your customer and what you would need to do to engage with them?

Beyond everything else though try to remember your customers’ names, it warms them to you ever so easily.

What Young Enterprise is About

Students selling their products to the public in Northampton

Students selling their products to the public in Northampton

I have returned home this evening from spending an entire Sunday helping the Development Manager for Young Enterprise look after some 80 students in the Northampton Trade Far for Young Enterprise. This was made up of 11x Young Enterprise companies selling their company products to the public in the Grosvenor Centre in Northampton, a truly nerve wrecking experience for the children but yet such a fantastic learning experience.

Despite coming home from a 10 hour shift that started from carrying in and setting up the stands, through to looking after the wellbeing of the children and coaching them in techniques to approach passing trade, me feet ache, my legs ache, my back is killing me, and I am utterly exhausted. Yet I had a fantastic day and am looking forward to the Milton Keynes trade fair in January. There will be arund 100x trade stands at tha event, and some of the children I spoke to today and fired up and really looking forward to then.

Bagsy-Me - One of the Young Enterprise companies who enjoyed getting out and meeting people.

Bagsy-Me - One of the Young Enterprise companies who enjoyed getting out and meeting people.

From my own experience I have found when volunteering for Young Enterprise the children are extremely receptive to larning new skills in challenging new environments. This not only true for the oler children, such as those who were involved in the trade fair today (ages 15-17), but just as much with the Primary School children I spent the day teaching last week aged 9-10. These projects give them interesting new challenges that they my not usually find in the traditional school curriculum, and they are learning about teamwork, math, presentation and so many other skills without even realising it.

Whilst walking around checking they were all OK (and at one point scaring off a hoody who had his eye on what he thought was the Young Enterprise Development Managers laptop) I would frequently ask the students how the day was going, what sales they had made, and what profitability that gave them. Enouraging their math skills, asking how their marketing was going on, pointers to improve their stands, encouraging them when they got cold shouldered by some shoppers.

It never ceases to amaze me the fantastic ideas Young Enterprise students come up with each year for new products and services.

It never ceases to amaze me the fantastic ideas Young Enterprise students come up with each year for new products and services.

To see the energy these students had in their products, in their company, and for the small number of teachers who turned up their teachers enthusiasm in their students was really inspiring. I have no doubt in my mind that these children have come away from today’s fair much richer for the experience, and wth much more knowledge of how to improve their sales pitches, their pricing, their presentation and communication skills, and perhaps more importantly their confidence. I also met some children who so clearly have a fantastic future in front of them, who I have every confidence will do very well for themselves.

I may be exhausted, I ache from head to toe, I’m going to sleep like a log tonight, but I also feel so alive. I played an important part i helping the primary children last week learn about working together, teamwork, and communication, and why the countries of our world need to all work together. Today I helped many more children learn more about business, about life skills and so much more, and feeler richer in myself for it too.

That is what Young Enterprise is all about, and that is why I believe every Entrepreneur should volunteer for Young Enterprise and show their knowledge and experiences with the Entrepreneurs of tomorrow.